What Is The Target Customer Segment For Smart Homes?

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One of the most exciting real estate trends in the smart home trend. It is interesting to understand what type of customer is usually driven by the smart home trend.

When thinking about a smart home, it is good to understand what type of people are drawn to want to purchase and live in a smart home. Reasons people may want to live in a smart home that can be as varied as the type of technology they want inside their home.

Here are our top 10 customer segments for people who enjoy smart home technology and why.

People Who Enjoy Technology

If you don’t enjoy technology, you will not want to have a lot of technology in your home. If you have a hard enough time using your smartphone, a smart home may not be the right answer for you.

That is why the number one targeted customer that usually enjoys or sees the need for a smart home is someone who likes and knows how to use technology.

What I find interesting about this is that this can also actually encompass all kinds of age groups. Indeed, the younger generation has grown up with technology and is very familiar with technology, but many older generations, even baby boomers, actually love technology and see the need for smart devices in their homes.

People Who Are Forgetful

There’s nothing worse than getting partway to your destination, and then suddenly you think, “Oh my goodness, did I turn off that iron? Or did I leave that bathroom light on?”

Having a smart home may be the answer if this has happened to you. I know there have been many times when I’ve started down the road only to return to make sure I have turned something off.

Because of this, it makes me a prime candidate for a smart home. I don’t need to return after starting down the road but instead can turn on my smart device and check that everything is turned off.

People Are Very Concerned About Security

Another target for the smart home would be people who are very concerned about security. This is because many smart home devices have to ensure that your home will be secure.

I know for me, as I had my house robbed several times when I lived in Thailand, I am always highly concerned about the security of wherever I may live. One thing that appeals to me with a smart home is all the devices that can help ensure that my home is secure.

People Who Travel A Lot

If you are like me and you travel a lot, having smart devices in your home can make the difference between whether you have peace of mind. People want to see and know that their home is safe while traveling.

They can also use the smart devices as added security to make sure nobody is trying to break into the home that should not. If you are frequently on the road, having a smart home could be the answer to give you peace of mind while traveling.

People Who Work Long Hours

If you work long hours and are away from home for an extended period, you may find having a smart home extremely useful. You can tell your smart home to help preheat the oven, the crockpot, or other appliances while you’re away so that you do not need to spend the time to do this when you come home.

People Concerned About The Environment

Today many smart devices go hand-in-hand with helping to save the environment. You don’t need to waste electricity as you can turn off all the electricity while you’re not there and only turn it on before you come home. You can do the same thing with heat and other home devices.

If you care about your carbon footprint, then a smart home may be your home. Most smart home devices are also built by thinking about your carbon footprint and the environment.

People Who Want Convenience

Face it that having a smart home completely outfitted with many smart devices is convenient. People often may not care about their carbon footprint, but instead, they may see the smart home as highly convenient.

This group of people may be willing to pay extra to have someone come in to train them exactly how to use all the smart devices and get the most out of them for convenience.

Today the smart home and innovative home technology are a trend. We believe this is a trend that will continue to grow in the housing industry.

This group of people can include people who want to have a smart home to brag about to their friends about the new and wonderful shiny gadgets they have in their home.

People Who Lose Their Keys

If you are like me and constantly losing your keys and trying to find them, having a smart home where you have a number pad to enter your house is one of the best solutions for people who are constantly losing their keys.

For this individual, it may not be so much about the convenience, luxury, and trend; it may just be out of necessity that they keep losing their keys, so they need to look at getting a smart house to enter the house without any problem.

People Who Are Affluent

Those who are affluent and have money may want a smart house. They may not even love technology, they may not even care about security, and they may not be forgetful or lose things. But they may have a smart home just because they have the money to afford one and all that goes into the smart home.

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Anita Hummel
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